Business information written specifically for newspaper advertising departments

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February 7, 2013

“What is the one thing we don’t leave home without?” asked Marki Lemons-Ryhal as she opened the “Raise Your Social Media Marketing to the Next Level” forum at the 2012 NAR® conference in Orlando, Fla. The answer, unsurprisingly, was our cell phones.

“What is the one thing we don’t leave home without?” asked Marki Lemons-Ryhal as she opened the “Raise Your Social Media Marketing to the Next Level” forum at the 2012 NAR® conference in Orlando, Fla. The answer, unsurprisingly, was our cell phones.

November 30, 2012

On day two of the 2012 WCAA conference in Las Vegas, The McClatchy Company’s Sales Training and Development Manager, Vince Coultis, gave an engaging presentation on hiring and training in this ever-changing world. He opened by inviting six volunteers to come to the front of the room and untangle a rope. As they struggled, and ultimately failed, Coultis was making a point. When a paper has a difficult problem, they often bring trainers in to solve it, or teach the reps the proper response. However, these trainers often come in and simply present a solution but fail to actually teach it. With this, he emphasized the importance of a good trainer and training program.

November 27, 2012

The 2012 REALTORS® Conference & Expo was held in Orlando. It offered real estate professionals the chance to learn about some of the best new advice for marketing homes, getting referrals and dealing with their current markets. It also provided many networking opportunities, as well as the chance to peruse various vendors. One of the most informative and illustrative sessions at this year’s conference was “Powerful Advertising” by Ian Grace. In his talk, Grace discussed the problems of traditional advertising as well as tips and tricks to solve those problems. Many of his suggestions caused light bulbs to turn on in the attendees’ heads, as his advice was both attractive and strategic. Although he brought many strategies to the table, the intent was the same throughout: to sell homes you need to tailor your advertising to the lifestyle that home could provide, instead of focusing on the specifications of the house.

October 19, 2012

Jason Taylor closed the 2012 WCAA Conference in Las Vegas with an exciting presentation on creative ideas to boost event marketing revenue for your newspaper. He used his first-hand experiences creating beloved community events as the President of The Chattanooga Times Free Press. His speech, “From $0 to $2 Million: How to increase your event marketing revenue,” discussed the importance of creating a diverse menu of events for your town and offered examples of some of the great events he and the newspaper have organized in Chattanooga, Tenn.

Jason Taylor closed the 2012 WCAA Conference in Las Vegas with an exciting presentation on creative ideas to boost event marketing revenue for your newspaper. He used his first-hand experiences creating beloved community events as the President of The Chattanooga Times Free Press. His speech, “From $0 to $2 Million: How to increase your event marketing revenue,” discussed the importance of creating a diverse menu of events for your town and offered examples of some of the great events he and the newspaper have organized in Chattanooga, Tenn.

October 11, 2012

On Tuesday Sept. 25, three members of the newspaper industry took the stage at the WCAA Conference to discuss their own papers’ best practices in the three major verticals: recruitment, real estate and automotive. The panel included Chelle Bize and Bryan Nelson of the Las Vegas Review-Journal and Mike Rutigliano of Glacier Media Group. Andy Vogel, the VP of Emerging Technologies at the LA Times, moderated the discussion, titled “Relevant Classified Verticals in a Competing Market Today.” 

On Tuesday Sept. 25, three members of the newspaper industry took the stage at the WCAA Conference to discuss their own papers’ best practices in the three major verticals: recruitment, real estate and automotive. The panel included Chelle Bize and Bryan Nelson of the Las Vegas Review-Journal and Mike Rutigliano of Glacier Media Group. Andy Vogel, the VP of Emerging Technologies at the LA Times, moderated the discussion, titled “Relevant Classified Verticals in a Competing Market Today.”

October 9, 2012

On Monday, Sept. 24, the first full day of the 2012 WCAA Conference, Shannon Kinney gave an illuminating presentation called, “Revenue Opportunities: What Would Google Do?” Kinney, the GM and Client Success Officer at Dream Local Digital, Inc., discussed how newspapers and their ad departments must reinvent themselves in order to remain relevant and offer their clients and readers a valuable product. As her presentation title indicates, Kinney believes that newspapers should look to Google as a role model for adapting with the changing advertising industry. 

On Monday, Sept. 24, the first full day of the 2012 WCAA Conference, Shannon Kinney gave an illuminating presentation called, “Revenue Opportunities: What Would Google Do?” Kinney, the GM and Client Success Officer at Dream Local Digital, Inc., discussed how newspapers and their ad departments must reinvent themselves in order to remain relevant and offer their clients and readers a valuable product. As her presentation title indicates, Kinney believes that newspapers should look to Google as a role model for adapting with the changing advertising industry.

September 25, 2012

As day one of the 2012 WCAA Conference in Las Vegas comes to a close, attendees have already received lots of great ideas and information that will certainly be valuable to take back to the office. Current President Bill Cummings opened the first day of the conference with his keynote speech, “Leading Through Change: Leadership, Product Mix, Promotion, Pricing and Salespersons.” As we all know, the newspaper industry is changing, and Cummings’ speech emphasized that it’s time to make a commitment to adapting with it. 

As day one of the 2012 WCAA Conference in Las Vegas comes to a close, attendees have already received lots of great ideas and information that will certainly be valuable to take back to the office. Current President Bill Cummings opened the first day of the conference with his keynote speech, “Leading Through Change: Leadership, Product Mix, Promotion, Pricing and Salespersons.” As we all know, the newspaper industry is changing, and Cummings’ speech emphasized that it’s time to make a commitment to adapting with it.

June 15, 2012

Randy Lopez, the Director of Account Services at Johnson Gray Advertising, will be joining us at the WCAA Conference in Las Vegas as one of our session presenters. He will be leading the discussion, “Social Mobility: Why you and your clients need to play in the social and mobile products.”

Randy Lopez, the Director of Account Services at Johnson Gray Advertising, will be joining us at the WCAA Conference in Las Vegas as one of our session presenters. He will be leading the discussion, “Social Mobility: Why you and your clients need to play in the social and mobile products.”

May 15, 2012

One of the sessions at the America East Conference spurred a lively discussion on the benefits of outsourcing or insourcing newspaper ad production. The panel included four presenters, three who advocated outsourcing ad production, and one who works for a company that does their ad production 100 percent in-house. The session, “Outsourcing Ads — The Pros, Cons and Requirements,” included speakers Toni Humphreys, the Director at Gannett Imaging and Ad Center, Lynn Banta, the CEO of Outsourcing USA, and Sherri Propis and Mike Johnson, Senior Director of Sales Operations and Customer Focus and Creative Services Manager, respectively, from The E.W. Scripps Company.

April 26, 2012

The 2012 SCAMA conference was filled to the brim with Southern newspapers’ best practices for increasing revenue and improving ad departments throughout the verticals. But one vertical stood out from the rest: recruitment. This once-vibrant section has taken a hit over the years from a depressed economy that boasted record-high unemployment rates. Now, as things are showing signs of recovery, newspapers are looking for ways to breathe life back into this ailing section, and SCAMA attendees were all ears on how they can improve their own recruitment sections. Out of the many ideas thrown on the table and discussed, one idea drew more attention and instigated a lively round of dialogue: using surveys.

April 24, 2012

In the fall of 2011, Hurricane Irene hit the Jersey Shore, resulting in chaos and destruction. Although devastating, this natural disaster became the catalyst for a brand new news source, the Twitter and Facebook feed, @JSHurricaneNews (JSHN). This news feed, originally used to document the developments in evacuation and safety efforts of the community, has turned into something much more than a source for avoiding isolated natural disasters. ­­JSHN has become a to-the-minute community network dedicated to the news that most impacts community members; from traffic jams to amber alerts, JSHN is there. Today, JSHN has 262 Twitter followers, over 27,000 Facebook likes and almost 3,000 people talking about it. In its bio, it describes itself as a “A bottom-up, two-way news outlet, JSHN is news for the people, by the people. JSHN covers weather emergencies, major breaking news, traffic incidents, and Silver/Amber Alerts. JSHN is also a community resource (events, missing dogs, etc.).”

April 19, 2012

It was a bright and beautiful day in Hershey, Pa., and the extracurricular activities of the America East Conference had already started outside the doors of the "Daily Deals" session held by Tanya Henderson of Local Media Association and Ben Beaver of Second Street Media. Those who partook in the early festivities missed out on an interesting and enlightening session that looked at daily deals programs implemented in many newspapers nationwide, and analyzed the reasons why certain deals were a hit while others flopped. 

It was a bright and beautiful day in Hershey, Pa., and the extracurricular activities of the America East Conference had already started outside the doors of the "Daily Deals" session held by Tanya Henderson of Local Media Association and Ben Beaver of Second Street Media. Those who partook in the early festivities missed out on an interesting and enlightening session that looked at daily deals programs implemented in many newspapers nationwide, and analyzed the reasons why certain deals were a hit while others flopped.

April 17, 2012

The 2012 SCAMA Conference offered an open-floor discussion of the issues plaguing the newspaper industry today. With 35 pre-submitted questions, conference organizers were faced with the impossible task of addressing a wide range of matters. However, instead of breezing through the questions, they focused on what was most relevant to the audience.

The 2012 SCAMA Conference offered an open-floor discussion of the issues plaguing the newspaper industry today. With 35 pre-submitted questions, conference organizers were faced with the impossible task of addressing a wide range of matters. However, instead of breezing through the questions, they focused on what was most relevant to the audience.

Nate Edwards of The Augusta Chronicle and Corie Kaimikaua, Chattanooga Times Free Press’ Classified Advertising Senior Manager, took the floor to mediate the discussion between conference attendees.

April 5, 2012

The 2012 America East Conference was jam packed with helpful presentations and even more excited presenters, eager to talk with us about how to implement great ideas in local newspapers nationwide. One of these sessions, “60 Ideas in 60 Minutes,” presented by Jason Taylor of the Chattanooga Times Free Press, managed to fit some really meaty concepts in a short 60-minute time frame. Taylor’s ideas ranged from how to make changes in your own departments to how to encourage advertisers to purchase special sections space. 

The 2012 America East Conference was jam packed with helpful presentations and even more excited presenters, eager to talk with us about how to implement great ideas in local newspapers nationwide. One of these sessions, “60 Ideas in 60 Minutes,” presented by Jason Taylor of the Chattanooga Times Free Press, managed to fit some really meaty concepts in a short 60-minute time frame. Taylor’s ideas ranged from how to make changes in your own departments to how to encourage advertisers to purchase special sections space.

March 16, 2012

Peter Conti’s presentation, “Hyperlocal: Strategies for Success,” at the America East Technology and Operations Conference in Hershey, Pa., focused on the importance of the incorporating hyperlocal content and advertising on newspaper websites. In order for newspapers to stay ahead of the curve in today’s increasingly technological and digital society, they need to make their online presences both dynamic and relevant to the readers.

Peter Conti’s presentation, “Hyperlocal: Strategies for Success,” at the America East Technology and Operations Conference in Hershey, Pa., focused on the importance of the incorporating hyperlocal content and advertising on newspaper websites. In order for newspapers to stay ahead of the curve in today’s increasingly technological and digital society, they need to make their online presences both dynamic and relevant to the readers.

March 14, 2012

It is day two of the America East Conference in Hershey, Pa., and we have attended some excellent panels with information that you can use for your newspaper. There is a buzz of new ideas and exciting strategies to help build revenue in your department. The conference also stressed the importance re-inventing the footprint of the newspaper to reflect a more useful and comprehensive product.

It is day two of the America East Conference in Hershey, Pa., and we have attended some excellent panels with information that you can use for your newspaper. There is a buzz of new ideas and exciting strategies to help build revenue in your department. The conference also stressed the importance re-inventing the footprint of the newspaper to reflect a more useful and comprehensive product.

February 22, 2012

This year’s SCAMA Conference was held at the Savannah Morning News in Savannah, Ga. The conference kicked off Friday night with a delicious — not to mention dripping with butter — dinner from Paula Deen’s downtown Savannah restaurant, The Lady and Sons. Old friends and colleagues caught up, while new connections were made. 

This year’s SCAMA Conference was held at the Savannah Morning News in Savannah, Ga. The conference kicked off Friday night with a delicious — not to mention dripping with butter — dinner from Paula Deen’s downtown Savannah restaurant, The Lady and Sons. Old friends and colleagues caught up, while new connections were made.

November 22, 2011

In one of the most talked about sessions, Bob Birkentall, Real Estate Director for GateHouse Media, Inc., offered a new approach to Real Estate advertising that showcased ways to update this struggling vertical. In his presentation “Real Estate—Multimedia Packages and Partnerships That Work,” he opened with the three goals and initiatives that GateHouse is taking to embrace digital in 2012.

In one of the most talked about sessions, Bob Birkentall, Real Estate Director for GateHouse Media, Inc., offered a new approach to Real Estate advertising that showcased ways to update this struggling vertical. In his presentation “Real Estate—Multimedia Packages and Partnerships That Work,” he opened with the three goals and initiatives that GateHouse is taking to embrace digital in 2012, these include:

Goals

1. New Online Value Proposition (improving S.E.O.)

November 10, 2011

Jim Williams provided the opening comments for the 2011 SNA Classified Multimedia Conference. You might notice something a bit different this year — the addition of the word “multimedia” to the title. Williams explained that now, more than ever, classifieds are more than print — we need to focus our attention online. The addition of multimedia foreshadowed the topics that followed. The conference gave attendees a wealth of information to help improve the digital side of classifieds and aimed to give them that “one good idea” to bring back to the office Monday morning.

October 19, 2011

Day one of the 61 Annual WCAA Conference concluded with Getting Social, a panel of industry experts sharing their strategies for monetizing social media. First and foremost, get on Facebook. There was unanimous agreement among the panelist and audience members that every sales rep should have a Facebook presence that is professional. Many encouraged having a separate Facebook account for strictly business purposes, even though this goes against Facebook regulations. The panel went on to showcase how to use social media as a sales tool as well as how advertisers should be using it and how newspapers can monetize it.

October 12, 2011

Commencing the recruitment breakout sessions, Joe Shaker Jr., Vice President of Shaker Recruitment Consultants, explained the ins and outs of virtual career fairs. Shaker Jr. gave audience members some hard and fast rules for holding their own virtual event.

Commencing the recruitment breakout sessions, Joe Shaker Jr., Vice President of Shaker Recruitment Consultants, explained the ins and outs of virtual career fairs. While partly a sales pitch for his agency, which helps papers produce a virtual career fair in a 3D environment, Shaker Jr. gave audience members some hard and fast rules for holding their own virtual event.

Why host

October 5, 2011

The automotive advertising vertical has always been one of newspaper’s strongest revenue generating categories. But with today’s competitive landscape, automotive profits are dwindling and this once robust assemblage is becoming increasingly volatile. In one of the most intriguing break out sessions of the week, Bryan Gilbert explained tested methods to regain your market share and increase your newspaper’s automotive revenue.

The automotive advertising vertical has always been one of newspaper’s strongest revenue generating categories. But with today’s competitive landscape, automotive profits are dwindling and this once robust assemblage is becoming increasingly volatile. In one of the most intriguing break out sessions of the week, Bryan Gilbert explained tested methods to regain your market share and increase your newspaper’s automotive revenue.

October 4, 2011

One of the key principles in Arte Nathan’s “Managing Your Boss — Mastering Change — The Power to Lead” was the importance of hiring the right people. Along with breaking new ground in recruitment advertising, he developed a controversial screening test to weed out applicants. The crux of Nathan’s argument: You need to sell culture, hire for attitude and train skills. He encouraged newspapers to embrace this concept. A successful business relies on the having the right people to do the job.

One of the key principles in Arte Nathan’s “Managing Your Boss — Mastering Change — The Power to Lead” was the importance of hiring the right people. Along with breaking new ground in recruitment advertising, he developed a controversial screening test to weed out applicants. The crux of Nathan’s argument: You need to sell culture, hire for attitude and train skills. He encouraged newspapers to embrace this concept. A successful business relies on the having the right people to do the job.

September 29, 2011

The entire week was jam-packed full of valuable sessions and conversation that really will allow CAMs to walk away from this conference and implement ideas within just 30 days. Although, the general consensus was that not all of the speakers were vital to the success of the conference, most sessions inspired interactivity and conversation that allowed individuals from every newspaper to share ideas.

This year’s Western Classified Advertising Association’s conference wrapped up yesterday morning with an exclusive presentation from Harry Paul, The FISH guy. His inspiration and motivation encouraged interactivity and reminded the CAMs in the room that they are fully responsible for choosing their own attitudes. The presentation was nothing short of energetic, perfect for waking up all those late-nighters from the fun night hypnotist from the night before!