Business information written specifically for newspaper advertising departments

Content about Social Media

October 30, 2013

As we mentioned last week, Pinterest made a move into advertising, and now, the photo-sharing app Instagram is following suit. On Oct. 24, Instagram posted a blog to inform users that an educational sample ad would appear in their feeds in the upcoming week. 

As we mentioned last week, Pinterest made a move into advertising, and now, the photo-sharing app Instagram is following suit. On Oct. 24, Instagram posted a blog to inform users that an educational sample ad would appear in their feeds in the upcoming week.

October 23, 2013

The social image and video-sharing giant Pinterest has crossed over into the advertising world. While the social network is still relatively young, at a mere three years old, its quick rise to fame makes Pinterest look less like a scrappy upstart these days, and more like a seasoned vet in the social media game. That is perhaps why the site now feels it’s the right time to roll out its first advertising offering to businesses.

The social image and video-sharing giant Pinterest has crossed over into the advertising world. While the social network is still relatively young, at a mere three years old, its quick rise to fame makes Pinterest look less like a scrappy upstart these days, and more like a seasoned vet in the social media game. That is perhaps why the site now feels it’s the right time to roll out its first advertising offering to businesses.

September 11, 2013

Lately, you may have noticed a trend developing amongst brands using social media as a component of their marketing, especially on Twitter. This particular platform lends itself well to breaking news, as many in the media believe it’s crucial to be the first to report important news. Reporters have found that the quickest way to get information to the public and beat their competitors to the punch is by composing a 140-character tweet. It’s an immediate way for them to say, “I was there first,” and it’s even accompanied by a time stamp to prove they were. In addition to being the first to break news, journalists have also found Twitter and other social media platforms are a great way to connect with their readers and start a dialogue with them, as the public increasingly wants to play a role and have a say in the news. As a result, Twitter and other networks host huge audiences, all discussing similar topics at the same time and hitting refresh to see the latest post about the subject.

August 28, 2013

Social apps like Instagram and Vine have inundated everyday life. Picture it: You go out to dinner, your plate arrives and before digging in, you stop to snap a picture and share it with your friends. If that doesn’t describe you, you could probably just as easily look around the restaurant and see others who are guilty of the habit. Such occurrences — which aren’t limited to pictures at restaurants, but rather all forms of commerce — have become so commonplace that it’s created new privacy issues in this era of ever-growing technology. Brands that have snagged photos posted on social networks like Instagram and Facebook and then used them without permission have subsequently sparked outrage amongst social media users. However, the new mobile app SnapMyAd wants to mediate these conflicts by connecting brands with consumers willing to give up their photos.

August 8, 2013

Many have already recognized the great potential Facebook offers businesses. The social media giant allows both nationally recognized brands and small businesses the invaluable opportunity to reach their existing audience and widen that scope by connecting with potential clients. You and your advertisers are no doubt aware of Facebook’s business and advertising features, but if you haven’t already, it’s time to consider the power of Facebook promoted posts. These posts allow paying businesses with a Facebook page to promote a particular piece of content to not only their existing fans, but also to those fans’ Facebook friends. This allows businesses to grow their audience without breaking their budget.

July 3, 2013

On Feb. 20, 2013, marketers rejoiced as Twitter announced a new Ads API. This means that businesses will be able to run ad campaigns through Twitter’s API partners, rather than buying from Twitter itself. Advertisers will soon have the ability to work with Twitter’s initial set of Ads API partners to create and manage Twitter Ad campaigns. Twitter was sure to clarify that users will continue to see the most relevant Promoted Tweets from advertisers first, adding that the Ads API helps companies deliver the right message to the right audience at the right time, across multiple platforms.

June 26, 2013

We at AtF are always exploring the newest developments in social media and mobile technology to learn what’s on trend and what newspaper ad departments need to adopt into their strategies. Lately, you may have heard of a little mobile app called Vine. It’s kind of like the Instagram (the vintage-themed photo-sharing app) for videos. The Twitter-owned app allows users to create six-second videos that loop, offering an almost stop-motion animation effect. National brands have already started implementing Vine into their social media strategies to great avail, proving that this new app has carved its place in the marketing and advertising industry. 

June 17, 2013

Pinterest, like many social networks, experienced a viral-like reaction during its beginnings, but it remains a serious player in the social media universe. It offers a huge audience and plenty of opportunities for you and your advertisers to engage with customers.

Pinterest, like many social networks, experienced a viral-like reaction during its beginnings, but it remains a serious player in the social media universe. It offers a huge audience and plenty of opportunities for you and your advertisers to engage with customers.

June 5, 2013

Lately, Yahoo! has been all over the news for making major moves to stay relevant in the ever-changing Internet landscape. First came the company’s July 2012 announcement of Marissa Meyer as the new CEO, and then her controversial elimination of employee telecommuting this past February. At the end of May, the company made headlines once again, this time for its staggering $1.1 billion purchase of the blogging platform, Tumblr. This was a strategic attempt at connecting Yahoo! with the younger audience that populates Tumblr, but it does not go without changes to the beloved site. 

June 3, 2013

With all the talk about Twitter, you may be surprised to find that many companies still vastly underuse the social media giant. This was the subject of Forbes contributor Brent Gleeson’s article, “10 Tips for Tactical Tweeting.” In it, Gleeson emphasizes the importance of technology as companies and brands try to improve their communication with their varied audiences.While there are countless tools aimed at streamlining Twitter, Gleeson wanted to remind people to focus on the basics. He offered tips on how to effectively and efficiently use Twitter to reach your audience; we’ve summarized a few of the main ones below.

May 22, 2013

We’ve said it before and we’ll say it again: Social media is playing a bigger role in advertising, marketing and commerce every day. It’s important for you to know the trends, which ones matter and how to incorporate them into your own strategies as well as your clients’ — retailers included. Online shopping is growing at a steady pace, providing shoppers with the convenience of buying without even leaving their homes, but also offering them information to prepare for in-store purchases. In fact, a Gartner survey found that 74 percent of shoppers use social networks to inform their purchase decisions, and as a result, more and more companies are incorporating things like user reviews and social network share buttons on their websites.

May 3, 2013

 

Twitter has been the part of many a marketing-strategy conversation, but within the past month, the microblogging site and social network has made major strides to solidify its place in the marketing world. It started with the reissue of its “Twitter for Business” site. The new and improved version offers more resources to educate businesses on how to best use the site for their purposes. 

 

Twitter has been the part of many a marketing-strategy conversation, but within the past month, the microblogging site and social network has made major strides to solidify its place in the marketing world. It started with the reissue of its “Twitter for Business” site. The new and improved version offers more resources to educate businesses on how to best use the site for their purposes.

March 18, 2013

Are your advertisers on Pinterest? If not, there’s a good chance they should be! Pinterest offers a great opportunity for your advertisers to connect with various demographics within their client base. The virtual pin board gives businesses a creative outlet to display their products and services, but also pin and repin content that isn’t necessarily derived from their own businesses, but reaffirm their brand to create dynamic customer relations. If your advertisers have invested their time and resources in creating a presence on Pinterest, then it will be valuable to know that the social network recently launched a new, free analytics tool for site owners to determine the impact their account is having for their over all marketing strategy.

 

March 7, 2013

When we take on new technologies to help us market to our clients, we often look to tech journals or blogs to research how the technology should be leveraged. While it is always a good idea to research marketing and promotional methods before implementing them, perhaps tech blogs aren’t the only way to go. Of course, it is always good to have an understanding of how tech innovations can be used for business, but perhaps one of the best ways to determine if a new app or gadget is hot is to ask teenagers how they feel about it. For example, teens are apparently turning away from some of the social media giants; simply put, Facebook is going out of style. While Facebook has the potential to re-invigorate itself, it is likely that once the driving force behind the platform falls away, the ability to leverage it for business will as well.  

February 14, 2013

There is no denying that the passage of information through digital means is the way of the future. We adapt to new technologies on a daily basis it seems, and are constantly learning new ways to express ourselves. However, our digital lives, so far, are comparable to human life on this planet; we are newborns. In my lifetime alone, the technologies have changed drastically, as many of the dominating forces in technology and web development are now things of the past. 

There is no denying that the passage of information through digital means is the way of the future. We adapt to new technologies on a daily basis it seems, and are constantly learning new ways to express ourselves. However, our digital lives, so far, are comparable to human life on this planet; we are newborns. In my lifetime alone, the technologies have changed drastically, as many of the dominating forces in technology and web development are now things of the past.

February 12, 2013

 

When considering using social media for recruitment, LinkedIn is usually the first social network to come to mind, and you wouldn’t be incorrect to go there first. According to CBS Money Watch’s Suzanne Lucas, 97 percent of recruiters turn to LinkedIn when searching for eligible candidates. However, her article, “Twitter and Facebook Also Key Sites for Recruiters,” argues just what you might think it would. She reported that in 2012, 98 percent of recruiters used social media during the hiring process. Therefore, LinkedIn is certainly not the only social network at play when it comes to recruiters leveraging social media for hiring purposes. Don’t rule out Twitter and Facebook when trying to make your recruitment vertical the best it can be, whether that means offering this valuable information to your advertisers to improve their hiring process, or creating and sponsoring events to help local jobseekers find their next jobs. 

 

January 22, 2013

In a digital age, newspapers and their ad departments are always looking for the latest methods of promoting their content and reaching out to their readers and clients. Blogging has become a well-loved and very profitable avenue for many industries, and the newspaper industry can certainly leverage this revenue-generator as well.

 

In a digital age, newspapers and their ad departments are always looking for the latest methods of promoting their content and reaching out to their readers and clients. Blogging has become a well-loved and very profitable avenue for many industries, and the newspaper industry can certainly leverage this revenue-generator as well.

January 15, 2013

 

The newspaper sales industry is certainly not exempt from the power of professional networking. When building a career in this industry, you must reach out of your comfort zone to make contacts with other professionals in your industry as well as existing and potential clients. Reverence and diligence will both maintain and build your professional network, equipping you to make your next move, or sale, as the case may be. With that in mind, we’re always looking at the latest in social networking in order to help you find new, quick and easy ways to stay connected with your network. Of course, sites like Facebook and Twitter fall into this category, but we were particularly excited to hear about Newsle.

 

December 14, 2012

We at AtF have advocated for Instagram, a mobile photo-sharing app, as a great business-marketing tool. As of early November, the Facebook-owned app has broadened its horizons from mobile to the web, solidifying its place in your clients’ social media strategies. Previously, the app only had a landing page on the web for potential users to download the app to their cell phones, but now the app has expanded to include web-based profile pages. 

We at AtF have advocated for Instagram, a mobile photo-sharing app, as a great business-marketing tool. As of early November, the Facebook-owned app has broadened its horizons from mobile to the web, solidifying its place in your clients’ social media strategies. Previously, the app only had a landing page on the web for potential users to download the app to their cell phones, but now the app has expanded to include web-based profile pages.

November 16, 2012

We have discussed at length the benefits of creating Pinterest accounts for both your newspaper and your clients, and there are countless examples of brands that have made a successful transition on to the image-sharing social network. However, until Wed., Nov. 14, commercial use of the website was technically prohibited. This is no longer the case, as Pinterest recently announced the introduction of business accounts on to the social network. 

We have discussed at length the benefits of creating Pinterest accounts for both your newspaper and your clients, and there are countless examples of brands that have made a successful transition on to the image-sharing social network. However, until Wed., Nov. 14, commercial use of the website was technically prohibited. This is no longer the case, as Pinterest recently announced the introduction of business accounts on to the social network.

November 2, 2012

Twitter is a common topic of discussion here at AtF, as we often explore the marketing and PR potential it holds for your newspaper and your advertisers. However, as any businessperson knows, any kind of advertising or marketing tool doesn’t mean much if you can’t measure its effectiveness and value. If you’re using Twitter at all, you most likely know a thing or two about followers, mentions and retweets. Of course, they serve their key communication functions in the Twitterverse, but these tools are also how users can gauge the effectives or their Twitter as a business mechanism. All of these Twitter metrics mean different things, and unfortunately, they all have their advantages and disadvantages when determining the successfulness of your Twitter account. We break down the pros and cons of each of these Twitter metrics so you use it to guide your own approach to the social network, but also when instructing your advertisers in using the site.

October 23, 2012

Facebook has already proven itself to be an integral component of modern businesses, both small and large. It plays a key role in marketing, public relations and promotion for all types of companies. But with the development of a new “Want” button, Facebook is solidifying itself as an even larger player in the e-commerce game.

Facebook has already proven itself to be an integral component of modern businesses, both small and large. It plays a key role in marketing, public relations and promotion for all types of companies. But with the development of a new “Want” button, Facebook is solidifying itself as an even larger player in the e-commerce game.

There has been a great deal of buzz surrounding the Want button for several months now, but it is still in development stage and Facebook has not officially released it for public use yet.

October 18, 2012

Your newspaper likely has great SEO. However, if social media marketing and SEO are something you want to offer your clients, you’ll want to understand the inner workings of SEO to help them garner optimal results. One of the major tenants of a good SEO plan is back linking or link building. This process is a means of building web presence and reach without using funds to advertise or promote.

Your newspaper likely has great SEO. However, if social media marketing and SEO are something you want to offer your clients, you’ll want to understand the inner workings of SEO to help them garner optimal results. One of the major tenants of a good SEO plan is back linking or link building. This process is a means of building web presence and reach without using funds to advertise or promote.

September 28, 2012

Your recruitment section has probably taken a hit by the recruitment pure plays, like CareerBuilder® or Monster, but there are some ways to change the game and increase your revenue for this section. Since most businesses post job openings on the pure plays, which are then linked to your newspaper website’s recruitment section, why not allow local businesses to view possible candidates on your website as well? By creating a local, social recruitment network, you can allow users to upload videos answering possible interview questions. By doing so, you can once again be the necessary medium between local businesses and their prospective employees. Creating this network will not only reconnect jobseekers to businesses, it will also add a step to the recruitment process that will inevitably make hiring more efficient and less of a financial burden on both the jobseekers who travel to interviews and companies that use precious resources during the interview process. Taking the steps to become a local hub of new media recruitment will be a lot of work, but can allow you to bring in tons of revenue as well. Here are some possible steps to making this plan a reality.