Business information written specifically for newspaper advertising departments

Digital Sales Manager

Position Summary 

  • The Digital Sales Manager is responsible for developing and implementing online sales strategies, focusing on increasing online revenue, planning strategic growth of digital products, growing internet advertising base, leading sales training and ensuring profitable roll-out of new products.  Serves as an integral, active part of the company’s sales management team.

Essential Duties and Responsibilities

  • Responsible for cultivating and maintaining client relationships at all levels.
  • Responsible for optimizing the potential strategic relationships in order to enhance revenue and sales potential.
  • Perform research and develop leads of advertising agencies and clients.
  • Investigate potential new sources using cold calling techniques.
  • Create presentations and materials needed.
  • Make sales presentations with local sales representatives.
  • Foster company branding and grow site traffic through strategic marketing plans.
  • Identify and communicate site-specific ideas and programs.
  • Communicate and coordinate projects, working with the digital department and the Director of Content.

Knowledge, Skills and Abilities Requirements

  • Excellent communication skills.
  • Strong organizational and prioritizing skills, within a fast-paced environment.
  • Strategic thinker! Someone who can build and grow a business with leading brand and direct marketers.
Location: 
KTUU-TV Anchorage, AK
United States
Date Posted: 
August 16, 2011