Business information written specifically for newspaper advertising departments

Transportation advertisers worldwide are facing the struggles of the chaotic economic situation and the increasing emissions, despite cleaner vehicles.  In Europe, advertisers are beginning to promote the creation of electric vehicles to reduce costs and emissions.

With the cooler weather approaching, we’re getting ready to face the changing needs of the advertisers in the newspaper industry.  Advertisers will be looking to you to show them creative ways to engage their customer within their ads.

As a standard sales procedure, it’s advised that you “do your homework” about a client prior to meeting with them. There are numerous things anyone should know about tires, not only from a sales standpoint, but also from a vehicle owner’s eyes.

There is a plethora of information for advertising sales representatives when it comes to storing vehicles for the winter.  If you live in a four-season climate, it’s advisable individuals owning “summer” vehicles, including: convertibles, light sports cars, collectors vehicles, motorcycles and water vehicles, keep them in a safe from light, moisture, temperature extremes and vermin in storage.

Incentive programs are a time-honored tradition in the sales industry. They have proven to help motivate employees to achieve higher results. But in today’s economy, can you really afford a monetary-based incentive program? Instead, think of new and creative ways to motivate your employees.

The consistent goal of advertising has been to attract more of your most valuable customers.  For newspapers, that goal has recently turned to new media trends to aid in the outreach.  Online advertising has become a phenomena in marketing strategizes for even the smallest of industries.  But, with the overwhelming array of choices the internet brings to the consumer, people are becoming increasingly distracted and overly particular on where they want to spend their time and money.