Business information written specifically for newspaper advertising departments

Your Vocabulary

How changing it can help you succeed
Luck doesn’t exist according to James; attributing any outcome to luck is disingenuous and ineffectual.

People talk about how your attitude can be a self-fulfilling prophecy; “whether you think you can or you can’t, you’re right”. Accurate this information may be, the words you use, both indicative of your attitude and your approach the situation, can either help you succeed or cause you to fail. In an article found on Inc.com, Geoffrey James, lists five words that often cause failure in sales and in life.

Luck

Luck doesn’t exist according to James; attributing any outcome to luck is disingenuous and ineffectual. Instead, look at the events and decisions that led up to a success or failure to help determine why it happened. Also keep in mind that luck should never be a part of a sales pitch. Make the success of your product about you.

Enemy

James believes enemies are to be killed, no competed with. Not only do you never know when you may need to call your competitor for a partnership, as soon as you think of other businesses as your enemy, you no longer care about the consumer. You are there to serve those who by your product not dominate the world.

Rejection

Here’s the deal, you will never be universally liked, and neither will your product. Don’t take the word “no” personally, see it as a way to do better.

Hate

We tell small children not to hate anyone or anything, why should adults be any different. As someone is business, you should be able to see the good in anything, even if you don’t agree with something whole-heartedly. Being diplomatic can only help you, even if you’re not always overly optimistic.

But

But is the backhanded compliment of conjunctions. It’s a way of saying “even though I’m going to pretend to acknowledge you, I wont, and I’m not”. Instead, say “and”. It shows that you are compounding on an idea already on the table, versus going in the opposite direction of it.