Business information written specifically for newspaper advertising departments

The Untapped Source

Home organizers bring new revenue
Professional organizers are an untapped market and can be a great source to target. To get professional organizers to advertise in newspapers, it will be important to show them how much of a circulation you reach, and how you can benefit them.

As time goes on, we become busier and busier with closer and closer deadlines. Some people allow their clutter and paperwork to build up and overwhelm them and soon end up finding no light in sight. The one way to combat this dilemma is to hire a professional organizer. It is this individual’s job to help a person de-clutter and get their lives back on track. These professionals will help to clean up your space and teach you how to be more organized in order to decrease stress. They can also offer you your own personal organizer online or as a book to keep all of your appointments in order. The principles and techniques they use have been tested. And it is not just for individuals, but businesses, such as newspaper agencies, as well! The best way to show them what you can do for them through advertising is to see what they can do for you and your office.

Professional organizers are fairly new but they have steadily grown in popularity over the past few years. People are in dire need to gain control over their lives again and finally get back to taking care of themselves. Time is a rare commodity and sometimes extra help is needed in order to stay on track. Professional organizers are in demand and the business opportunities for these individuals are larger than ever before.     

Professional organizers, on average, don’t make a large amount of money, so the reason to spend any of their profit has to be lucrative. The best way to do this is to show them that placing an ad in the newspaper will help them to reach demographics that they normally wouldn’t.

Professional organizers are an untapped market and can be a great source to target. To get professional organizers to advertise in newspapers, it will be important to show them how much of a circulation you reach, and how you can benefit them. Professional organizers, on average, don’t make a large amount of money, so the reason to spend any of their profit has to be lucrative. The best way to do this is to show them that placing an ad in the newspaper will help them to reach demographics that they normally wouldn’t. If they usually work with individuals, they can gain more businesses and vice-versa. Instead of going through a referral service, a professional organizer could run a weekly ad in the newspaper or online. The best thing that they can do is get their name out there and quickly tell the public what they can offer them that they can’t do themselves. Newspapers are their platform for more local traffic. To sell them advertising, show them how your paper will be able to get them new customers for a low price on their part.

However, to attract to home organizers, you need to know who they are and what they do. An organizer provides many services, which may be redesigning and organizing a space, helping to plan a move, creating a filing system or just helping you to understand how you can improve your time management and goal-setting skills for future endeavors. One sector they can assist with is bookkeeping and office management. They can help you organize and schedule your payments as well as update your financial records. They can redesign your closet spaces or do installation. This is a way to make the most out of what you already have. If the closet isn’t enough, then they can Feng Shui the entire living or working space.

They can offer coaching, which will give you the extra motivation you need to make lasting changes. Workshops and consulting for individuals in need is also an option. They can aid you in learning how to use basic computer programs and filing systems on your PC or MAC.

If the job is a small one, an organizer can still be used. They can lend a hand with errands and personal shopping if you find you just don’t have the time. Organizers are also available for garage sales or just fixing up your home office. Organizing is a process that may take more than one day. It is important that the organizers transfer the knowledge of organization to their clients so that they don’t fall back into the same clutter trap they were in. Organizers are there to simplify your life and save you time so you can focus on more important things, such as work and family.

Many professional organizers are people who come from a variety of backgrounds and professions but, in some form, their careers deal with helping others. They are compassionate and responsible people whose professionalism allows them to connect and help guide their clients. They are able to teach and transfer knowledge to others, create reachable goals and be creative. They are good listeners who have the ability to truly hear what the client’s needs are and have expert organizing skills that allow them to complete that task. Many times they have chosen this field because they wanted more from their current careers. They may have wanted more freedom, satisfaction or just more control over their own time. Still, these are definitely people you want on your side.

To become a professional organizer, there are different avenues that people choose to take. They may work for a company or on their own. If they own their own business then they have to have savvy business skills in addition to professional organizing skills. The National Association of Professional Organizers offers courses and there are many other training programs and seminars out there for those who have the time and money. There are even online training courses for anyone interested. Owning a business is hard work and usually a profit won’t be seen for over a year. Fees are also adjusted for how much the organizer is able to work, how long, and their skill level. On average, a professional organizer makes around $55 to $85 an hour but they work on an average of one to three days a week, eight hours a day.

According to NAPO’s 2009 member survey. Sixty-eight percent of their members have been professional organizers for over three years, 80 percent of them have organizing as their primary career, and 62 percent of them had worked in business, education, management or sales prior to becoming a professional organizer. There are many businesses dedicated to organizing all over the U.S. and there is a professional organizer in practically every state.