Business information written specifically for newspaper advertising departments

Study Finds Mobile Video Is on the Rise

Video is actually the primary activity on tablets, which is not the case for smartphones. Watching and sharing videos is amongst the top 10 activities on tablets.

Mobile has already become a serious facet of the newspaper and advertising industries, and according to a recent BI Intelligence report, video is one of the prime uses of mobile. When keeping up on technological developments, it’s important to take these trends into consideration when adapting and structuring your newspaper’s advertising, mobile video included. We have some facts to put in your back pocket and take into your department to better inform your paper and your clients’ ad strategies.

NewsCred reported that there are three major driving forces behind the rise of mobile video:

1.     Mobile video has become faster and easier to consume by users due to 4G LTE wireless networks.

2.     The increase in tablets coincides with an increase in mobile video. Tablets are quickly on their way to complementing, if not substituting, laptops, desktops and televisions for watching videos.

3.     Mobile video is increasingly appealing to and used by young audiences, who are growing up with this technology.

The BI report offered valuable information for your department. Here are some key takeaways:

1.     The report found that tablet use is at its highest during the evening and on weekends, and users tend to watch longer videos. What does this mean? Users are probably watching television and movies on their tablets during hours that have traditionally been dedicated to these types of recreational activities.

2.     Video is actually the primary activity on tablets, which is not the case for smartphones. Watching and sharing videos is amongst the top 10 activities on tablets.

3.     Tablet users are more likely to click on links and ads redirecting them to other websites for e-commerce purposes, and therefore marketers and advertisers would do well to incorporate mobile video advertising.

4.     Tablet users are less likely to subscribe for TV programming plans, and instead, use streaming services like Hulu and Netflix.

5.     Twenty-five percent of U.S. citizens between the ages of 14 and 23 said they regularly watch TV on tablets.