Business information written specifically for newspaper advertising departments

Specialize Your Advertising

Advertising to and for ASE Certified Technicians
Running a campaign for ASE Certified mechanics gives your readers the assurance that the paper supports qualified professionals.

According to a study conducted in 2007 by Media Dynamics, Inc., a company
that analyzes, critiques and forecasts current advertising and marketing trends, the average adult has between 600-625 potential exposures to advertisements each day. With this kind of intense competition, selling advertising can be a tough job. To be able to sell effective advertising space, you must create an incentive, a bonus for advertising with you, which can cut through the clutter and benefit both the advertiser and the consumer.  

Going to a small shop that has a limited budget for advertising, it’s essential to have a plan to show them how to maximize the funds they do have by advertising with you in the local newspaper. When you’re approaching automotive dealers or repair shops for advertising, consider running a promotion on a specific day that would simply feature specific technicians that are ASE certified.

Going to a small shop that has a limited budget for advertising, it’s essential to have a plan to show them how to maximize the funds they do have by advertising with you in the local newspaper.

ASE certified technicians are mechanics who have fulfilled the voluntary requirements for certification by the National Institute for Automotive Service Excellence (ASE). To become ASE certified, a mechanic must have at least two years of work experience, and pass at least one of the bi-annual specialty tests. Also, the certification must be renewed every five years, so the technician is current on their techniques and procedures.  

Further marketing with the dealer can also focus on those that have a Master Certification.  An ASE Certified Master technician has demonstrated competence in an assortment of vehicle systems through a series of subject tests.  ASE certifications are encouraging for the consumers, as they can ensure their vehicles are receiving quality work from educated professional mechanics.  

ASE certified technicians can ensure that a vehicle gets quality service from an individual that has shown their commitment to professionalism by continued education, current training and ethical practices. The certification shows the consumer this mechanic takes their work seriously, and will give them quality service.  

Running a campaign for ASE Certified mechanics gives your readers the assurance that the paper supports qualified professionals.  You can become a resource for quality, resulting in revenue for the mechanic that promotes their continued advertising.