Business information written specifically for newspaper advertising departments

Social Responsibility

Are newspapers responsible to their communities?
We believe that it is in the newspaper’s best interest to offer breaking news related to the safety and security of its community members free of charge as to ensure that everyone has access to safety information whether they are subscribers or not.

Newspapers are a business, yes, but do they serve a greater purpose? We at Above the Fold think so. We believe that it is in the newspaper’s best interest to offer breaking news related to the safety and security of its community members free of charge as to ensure that everyone has access to safety information whether they are subscribers or not. So, we were pleasantly surprised to hear that a number of papers have dropped their paywalls to accommodate subscribers and non-subscribers alike for safety information regarding Hurricane Sandy. The most prominent of these papers are the New York Times and the Wall Street Journal.

Although it is important to profit from the subscriptions of your paper, the dedication to social responsibility shown by these papers during a natural disaster shows their commitment to national and community safety. They have also illustrated that doing good in a time of need can also bring subscribers to your door. Perhaps those who have not subscribed in the past will recognize this gesture and purchase the paper on a regular basis or subscribe permanently.

Either way, as a natural disaster looms, and families and communities across the Eastern Seaboard wait to weather the storm, we commend the papers that are putting the safety and security of the population above their profits for the time being. This move is not only good for the community, but we also think it will be good for the paper in the long run.

Note: If you live or find yourself on the East Coast in the next few days, please be safe!