Business information written specifically for newspaper advertising departments

SNA: A Radical Change

DIGITAL FIRST, PRINT LAST
KEY CONCEPTS: Put digital first, but don’t ignore print. Follow the money. Train staff in digital initiatives. Allow experimentation and failures. Look for revenue-sharing opportunities among vendors and local businesses.

John Paton, CEO of the Journal Register Company, delivered a rousing keynote presentation on the opening day of the SNA conference. His speech, titled “Digital First Print Last,” set the tone for the conference — showcasing the importance for newspapers to realize this is the time for a major transformation. We are at a crossroads; revenue is shrinking and the legacy business model is not working anymore, so we need to find a new way of approaching business.

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