Business information written specifically for newspaper advertising departments

SNA: Advertising Is Going Mobile

Gordon Borrell, delivered SNA’s final keynote presentation, “Main Street Interactive,”
RECOMMENDATIONS: Aggregate content, don’t control it. Aggregate ads. Apply the same zeal to advertising as you do news. Ask for an R.O.I. Follow the Money.

Borrell Associates’ CEO, Gordon Borrell, delivered SNA’s final keynote presentation,  “Main Street Interactive,” a real treat for those who were still around for the final day of the convention. The Borrell Associates are dedicated to determining how local advertisers spend their money, so that you can learn how to attract their attention. Borrell aspired to “inspire you enough that you do things differently on Monday.”

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