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Riding the Mobile Wave to Success

Merging content and advertising
A look at how Art Howe, Chairman of Verve Wireless, and Bill Ganon, general manager of local sales at Verve Wireless, focused on the emergence of not only online digital, but the mobile wave.

On the third and final day of The Blinder Group and SNA sponsored Revenue Leadership Summit, the session broke into tracks mid-day. The two tracks, management and digital, had success stories and advice on merging the industry. The digital track, presented by Art Howe, chairman of Verve Wireless, and Bill Ganon, general manager of local sales at Verve Wireless, focused on the emergence of not only online digital, but the mobile wave.

Studies show that more people will access the Internet with a mobile device than the wired internet within the next three years.

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