Business information written specifically for newspaper advertising departments

Revving Up Your Automotive Offerings with Social and Mobile

News & Record Advertising in Greensboro, N.C. seems to have accomplished just that by implementing EZAdsPro’s Connect and Social components to their automotive offerings. Now, News & Record Advertising’s automotive magazine, Triad Cars Weekly, boasts its ability to reach a wider audience, boost brand awareness and increase revenue for their advertisers.

In order to keep your classifieds up-to-date, competitive and efficient, it is crucial to ensure that your newspaper is equipped with the right technology and software so you can offer the best advertising solutions possible to both your advertisers and consumers. News & Record Advertising in Greensboro, N.C. seems to have accomplished just that by implementing EZAdsPro’s Connect and Social components to their automotive offerings. Now, News & Record Advertising’s automotive magazine, Triad Cars Weekly, boasts its ability to reach a wider audience, boost brand awareness and increase revenue for their advertisers.

With the increase in smartphone owners, it is necessary that your newspaper’s classifieds have a substantial mobile presence. While traditional aspects of buying, like word-of-mouth and window-shopping, are still a part of the process, new developments in technology are changing the way consumers shop. Now, almost any time a consumer turns on their phone, they can learn something new about a product or get an opinion on that product from a friend. Not only do consumers have that ability, but they want their favorite brands to offer it as well. Therefore, it’s essential that your newspaper’s classifieds are adapted for mobile so they can fully meet the needs and wants of both advertisers and consumers.

With EZAdsPro Connect, Triad Cars Weekly is able to offer its advertisers the chance to go mobile and reach a larger audience. Connect automatically creates a QR and SMS text code for every car listed in their inventory. This gives the magazine’s advertisers 24/7 visibility to potential customers. While business hours may be over for the day, a buyer can still pull up information and pictures of a car on their cell phone. QR and text codes are also an invaluable resource for not only their customers, but for the advertisers as well. With every scanned QR code or every text code that is sent, Triad Cars Weekly receives those statistics through Connect, telling them how many buyers showed interest in a car. That means real-time leads for advertisers.

In addition to a mobile presence, it’s important both your newspaper and advertisers are active on social networks like Facebook and Twitter. It has become more than a passing fad. Now, social media is an important tool in connecting brands to their customers and facilitating the conversation between the two. Similar to mobile features, social media has solidified itself as a part of the buying process for consumers. One of the most important aspects of sites like Facebook and Twitter is that they offer an online equivalent to word-of-mouth advertising. Users can quickly “share” Facebook posts or retweet Twitter posts to their friends. It’s an instantaneous way to spread the good news about your advertisers’ products and services.

Triad Cars Weekly uses EzAdsPro Social to streamline the process of posting their listings on Facebook and Twitter. Social includes a Facebook app that puts their automotive inventory on the website and makes it searchable for users. The platform also provides a solution for individually posting their cars to Twitter. Consumers can see these posts and instantly repost it to their Facebook News Feed or Twitter Timeline. This increases the number of eyes seeing their cars. Similar to Connect, EZAdsPro Social offers analytics to accompany the number of clicks their Facebook posts and Tweets receive, offering the magazine and its advertisers instant leads and tangible ROI.

EZAdsPro streamlines the process of incorporating social and mobile features to your offerings, as Triad Cars Weekly can attest. Check out www.ezadspro.com to learn more about Connect and Social in addition to the other components of their Advertising Platform.