Business information written specifically for newspaper advertising departments

Recruiting Reps Near and Far With LinkedIn

LinkedIn is more than a job-listing site; it is a network of professionals.

LinkedIn — in case you didn’t know — is a business-oriented social network. Since its launch in 2003, the site boasts 135 million registered users, and it is gaining popularity as a tool for both applicants and employers. LinkedIn is more than a job-listing site; it is a network of professionals. LinkedIn posts on their site that “executives from all 2011 Fortune 500 companies [are] members” of this network. The site uses multi-level contacts called Connections, and each user has a list of business Connections. Think of it like a Rolodex™; but (certain restrictions apply) you’re able to access all of your Connections’ contacts as well. They are your extended Connections and this maintains a chain of professional contacts. The site utilizes a “gated-access approach” to preserve privacy, but you can use these Connections to search for suitable candidates.

Using LinkedIn as a recruitment tool can be done in a few ways, but you will need to start bycreating a personal page for yourself or a company page for your newspaper. A personal profile is just as it sounds — it will contain an overview, a photo, a public profile and a status. A Company page is a little more complicated but functions in the same manner. It is an opportunity to develop a company brand and list products/services. It also allows for current employees to post testimonials.

LinkedIn has recently changed its policy to require a paid subscription ($25/month) to post job listings under the “Careers” tab of a Company page. You can also post a month-long job listing for $195, which is discounted if you have a premium account. Though this may seem steep, these postings get viral attention and are seen by many applicants. However, if the pricing isn’t in the budget, it doesn’t mean you should write off LinkedIn. There are several ways to use LinkedIn to find new applicants, unless your department or company intends on doing some serious recruitment.

Perform searches
With LinkedIn, you have access to many connections. You can search through candidates by using keywords to look over their qualifications. The LinkedIn search tool is very well developed. You should make sure to have contact information publicly available on your profile.

Change your status
Changing your profile is a simple way to get the job out there. You can include a small description, but on a Company Page, simply changing and keeping it as “Hiring” can be effective.

Remember, LinkedIn is like a Rolodex™, so use referrals to gain multi-tiered access to many professionals. Use your LinkedIn connections to your advantage; many professionals on LinkedIn use the site to keep in contact with classmates, old business contacts and other potential candidates.

Post your listing in “Job Discussion”
One way users have gotten around paying to post job listings is to post their listings under “Job Discussion,” which is located under the “Group” tab. It is primarily a location for users to discuss and share job opportunities outside of LinkedIn Jobs, but that doesn’t mean you can’t use it to post your listing. These discussions are automatically removed after 14 days. To find Groups to join, visit LinkedIn’s Group Directory.