Business information written specifically for newspaper advertising departments

Positivity in Sales

Although bad weather may make you feel tired and lethargic, as it does for most people, it is important to maintain a good attitude. Always remind yourself that people that you interact with drive your job. Present yourself in positive way, because when your clients buy something from you, they’re investing in more than just advertising.

February and March are the last stretches of winter for most us; soon birds will be chirping and flowers will be blooming. I’m sure most of you, like me, will have a new spring in your step, and flashing a smile to a stranger on the way to work will feel like an old habit instead of a daily hassle. But for now, we must look out of our windows, watch the cold rain fall and wait for the warm sun to stream into our shutters. Although this weather may make you feel tired and lethargic, as it does for most people, it is important to maintain a good attitude. A positive attitude exudes confidence and graciousness, and both are important for person-to-person careers like yours. When you come into contact with clients or potentials, having a negative attitude could influence their decision to invest in you. If you are confident and warm, however, you will seem more authoritative, knowledgeable and pleasurable to work with.

Even if you live in a warmer climate, being aware of your attitude, and doing your best to maintain a positive one, can be difficult. To help you keep your chin up this “pre-spring” season, here are some tips that you can apply to your everyday life to keep smiling, even in the face of cold and rainy days. 

Train yourself to think positively. When you just can’t shake negativity, try folding a piece of paper in half, and write your negative thoughts on one side. Take a few minutes to think of how you can turn that negativity into positivity. Even if your answer is simply “tomorrow is another day,” the pressure of today will be lifted slightly, allowing you to continue to push though and take advantage of a clean slate tomorrow. Do this every time you have a negative thought that is holding you back, and eventually you will train yourself to improve bad thoughts automatically.

Wake up early. Make coffee or tea and eat a good breakfast. Spend some time “winding up” for the day. Allow yourself to quietly and calmly organize your projects. This will help you re-negotiate fears into motivation, and help you build contingency plans for those difficult sales. Waking up early will also give you some much need “you time.”

Spend 10 minutes a day doing something completely unrelated to your job. Read a funny blog or do something with your hands. Making yourself focus on something other than what generally consumes your thoughts can allow your brain and body to come back rejuvenated with fresh ideas when you re-approach your major projects. Hey, who knows, maybe one your potentials also read the same blog, or like to re-finish old furniture. That sale now has your name on it!

Everyone has a friend or co-worker that is consistently negative. Although it may be easy to allow the negative people in your life to bring you down, try to inject your newfound positivity into their attitudes by asking them to look at their own situations differently. A negative attitude is toxic, but being an understanding friend or co-worker can help turn their situations around. Not only will you stay positive, but you will also have changed someone else’s attitude, which is good for everyone.

Don’t forget to feel grateful and fulfilled. At the end of the day, there is always tomorrow. Be grateful for a new chance to start over every day, and enjoy the things around you that you’ve taken for granted today. If you are only focused on selling, selling, selling and forget to live, you will reek of desperation and seem unable to relate to your clients. Always remind yourself that people that you interact with drive your job. Present yourself in positive way, because when your clients buy something from you, they’re investing in more than just advertising.