Business information written specifically for newspaper advertising departments

Play to Your Own Strength

Although you may not be the best at a specific activity, you likely have abilities in other areas that are unmatched by another who succeeds at something else.

There is a well known quotation from Albert Einstein that goes something like this: “Everybody is a genius, but if you judge a fish based on its ability to climb a tree, it will spend its whole life believing that it is stupid.” Now, Einstein may have jumped the gun a little when he said everyone is a genius, however the premise is not flawed in the least. We all hold within ourselves at least a modicum of ability for something or another, whether its management or sales.

Although you may not be the best at a specific activity, you likely have abilities in other areas that are unmatched by another who succeeds at something else. Our careers, even if they are well suited to our abilities, often force us to move outside of our comfort zones and tackle projects that we are uncomfortable with.  

Although the tasks you may perform in your daily life may not match the inherent skill and genius — as Einstein would call it — that you possess, there are ways to be successful in tasks in which you aren’t a natural. Never forget there are multiple ways to do everything. So, if you find yourself in a situation that calls for something you may be weak at, try to accomplish the same task by executing your strengths.

Say, for example, that you have a big project coming up, but you are easily overwhelmed. No, event planning isn’t in your future. You may not be great at seeing the big picture enough to organize at a macro level, but you might be exceptional at working out small details. So, break it down, compartmentalize and breathe. Identify your strength, and apply it to your weakness. See? You can you anything!