Business information written specifically for newspaper advertising departments

Pinterest Gets Professional

Social network introduces business accounts
Until Wed., Nov. 14, commercial use of the website was technically prohibited. This is no longer the case, as Pinterest recently announced the introduction of business accounts on to the social network.

We have discussed at length the benefits of creating Pinterest accounts for both your newspaper and your clients, and there are countless examples of brands that have made a successful transition on to the image-sharing social network. However, until Wed., Nov. 14, commercial use of the website was technically prohibited. This is no longer the case, as Pinterest recently announced the introduction of business accounts on to the social network.

Pinterest is a relatively recent addition to the social media world, but it has quickly grown in popularity in the past year and has earned its place in many professional social media strategies. With the rise of shorter articles and more picture-heavy content on the Internet, Pinterest offers users an outlet to create virtual boards of images that stimulate and inspire them. This has proven to be very useful to many industries, including, but certainly not limited to, fashion, cosmetics and interior decoration. Newspapers are also no stranger to the site, with accounts by the likes of The New York Times and The Washington Post, just to name a few. Newspapers hone in on pinning images that are relevant to their community, like area restaurants and real estate.

According to Michael Sebastian’s article for PR Daily, “Pinterest Launches Business Accounts,” the launch of professional accounts brings with it new terms and services for those companies that choose to participate in the social network. Previously, businesses would have to include a first and last name, but now they can use the name of their business.

For those companies who joined Pinterest before the induction of business accounts, the site is suggesting they convert their existing accounts into professional ones. If you are included in that group, visit www.business.pinterest.com and the site will walk you through the process. With the new accounts in place, it is now necessary for business and personal users to correctly categorize their accounts, according to the new terms and services, but the site will remain free to both types of accounts.