Business information written specifically for newspaper advertising departments

Open Up to Open House Ads

Advertising open houses in the local paper is one of the most resourceful ways to promote an agents listing.

Advertising open houses in the local paper is one of the most resourceful ways to promote an agents listing. Classified open house locators drive local readers to your advertisers’ preview. Include a map for homebuyers that live nearby to recognize the benefits of the location. The map can include numerous open houses in the same area that are taking place the same day or weekend on one page. You can sell premium space located on the back of each map to highlight one or two properties.  And you can implement a per-listing charge for advertisements published with the maps.

You can also run notifications of upcoming open houses in your online newspaper that include a virtual tour and photos of the property through a link on the map. Readers can print the map and take it with them while they are on the house hunt. 

Be sure to include the street address, time of the open house, the listing ID and the list price where the reader can easily find it. Online, include a short description, photos, an agent’s website and email address, as well as a local phone number. 

Be sure to reiterate the importance of a brief classified ad to the agent you’re dealing with, that will not only ensure readership, but also will allow you to fit more ads on a page.

HOW TO CREATE A DYNAMIC AD

  • Include a map
  • Sell premium space
  • Highlight one or two properties
  • Use virtual tour or property pictures online