Business information written specifically for newspaper advertising departments

The Multimedia Key Executives Conference

In order to survive, newspapers need to accept that the model is broken, and actively go after digital. There are people competing against you, and your advertisers are looking at them for their online advertising needs.

Last February, the Suburban Newspapers of America (SNA), the Southern Newspaper Publishers Association (SNPA), and Inland Press joined forces in St. Petersburg, FL at the Multimedia Key Executives conference. With speakers like Gordon Borrell, Mike Blinder and Mel Taylor, this mega conference drew a staggering attendance of over four hundred attendees. As the name implies, the conference delved into all facets of multimedia, from a publisher’s point of view, journalism, and sales.

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