Business information written specifically for newspaper advertising departments

The Market Caliente

Download a PDF of this niche marketplace
Marketers are beginning to turn their attention to the Hispanic population as it continues to grow. We encourage you to do the same.

According to the 2010 U.S. Census, the Latino population grew to more than 50 million — more than double its size in 1990 and up 46.3 percent since 2000. Taking a look at this growing demographic, the Pew Research Center’s Project for Excellence in Journalism investigated the trends of Hispanic media. Due to its demographic factors, researchers expected to see a strong decline in Spanish-language media operations, similar to that of its English-language counterparts. However, this was not the case. Their research revealed that “Hispanic newspapers overall lost circulation in 2010, but not nearly to the extent of the English-language press. The total number of Spanish-language newspapers remained stable [832 versus 835 in 2009].” In light of this, we encourage you to target your publications and advertising directly to this marketplace. We’ve compiled these demographics to help you succeed in your marketing endeavors.

Download the PDF