Business information written specifically for newspaper advertising departments

Man-made Movember Madness

During the month of November every year, men around the globe are seen sprouting moustaches and beards as a part of Movember. With their Mo’s, these men are raising both funds and awareness for men’s health, with particular attention paid to prostate cancer and other cancers that deter a man’s lifetime well-being.

As we acclimate ourselves to the changing weather, changes in men’s faces are also occurring — but this month it’s for a cause. During the month of November every year, men around the globe are seen sprouting moustaches and beards as a part of Movember. With their Mo’s, these men are raising both funds and awareness for men’s health, with particular attention paid to prostate cancer and other cancers that deter a man’s lifetime well-being. This month, in honor of Movember, have your classified advertising sales department host an online contest that promotes health and wellness for men.

Seek sponsorship and advertising to run the contest and generate revenue, but allow entries from any man within your circulation district. Because we’re already into the month of November, host the event the last week of the month, or trickle the contest into December.

The Purpose:

Movember participants, also called Mo Bros, become walking, talking billboards before and during the contest. As they talk to friends, family and companies to garner sponsorships, they’re prompting both private and public conversations around the, often ignored, issues of men’s health, raising both awareness and funds for the Movember Effect and men’s wellness.

Regardless the size of your community, Movember can work to break the established habits and lackluster attitudes men stereotypically have about their health. The Movember Effect program was developed to raise funds and awareness, and to educate men about the health risks they face and how to act on that knowledge, increasing early detection and the effectiveness of treatment. Last year, over 64,500 participants in the U.S. raised over 7.5 million dollars for the cause.

The Details:

Proactively find company sponsorships or run advertising promoting the contest and the marketers of your area. Then, as the Mo Bros enter, require a starting photo. Each Mo Bro must enter the contest with a clean-shaven face. For the duration of the contest — whether you decide to host the event for a week or a month — these men mustn’t shave. They are allowed to groom, trim and wax, however. Each participant must find individual sponsors and raise funds for their Mo-growing efforts. If the contest is merely a weeklong, insist on daily photos online. If the contest runs for a longer duration, dictate the frequency of uploads based on your individual contest and paper.

The contest should conclude with two prizes, one for the most funds garnered to donate to programs run by the Movember organization, the Prostate Cancer Foundation and LIVESTRONG, while awarding the other with recognition for best mustache, as voted on by your readers. The prizes should be of quality in order to obtain entries.

In programs produced by other organizations for Movember, Mo Bros mark the end of the month by attending a Gala to celebrate their gallantry, chivalry and heroism. To commemorate the contest, follow prior examples and host an awards Gala for all participants. The Gala can be held in December, and needn’t be an elaborate event, but rather one enjoyable for the all-male participants and their significant others.