Business information written specifically for newspaper advertising departments

Jason Taylor and the Benefits of Event Marketing

Taylor pointed out that events are a great way to boost customer traffic to small- to mid-sized companies in the area, which will be greatly appreciated by local businesses.

Jason Taylor closed the 2012 WCAA Conference in Las Vegas with an exciting presentation on creative ideas to boost event marketing revenue for your newspaper. He used his first-hand experiences creating beloved community events as the President of The Chattanooga Times Free Press. His speech, “From $0 to $2 Million: How to increase your event marketing revenue,” discussed the importance of creating a diverse menu of events for your town and offered examples of some of the great events he and the newspaper have organized in Chattanooga, Tenn.

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