Business information written specifically for newspaper advertising departments

Interactive Advertising Trends

A Mid-Year Review of the 2010’s Most Popular Advertising Trends
One of the revolutionary trends of 2010 is the precise use of new media techniques. These techniques, most specifically online, are allowing advertisers interactive medias to help reach a broader demographic, instantaneously.

The consistent goal of advertising has been to attract more of your most valuable customers.  For newspapers, that goal has recently turned to new media trends to aid in the outreach.  Online advertising has become a phenomena in marketing strategizes for even the smallest of industries.  But, with the overwhelming array of choices the internet brings to the consumer, people are becoming increasingly distracted and overly particular on where they want to spend their time and money.   

For online advertising to succeed in respect to newspapers, it must first uncover new ways to meet the consumer demanded effectiveness and efficiency.  Today’s market is saturated with underdeveloped, low-cost inventory.  As the online advertising media continues to struggle with budgeting, creativity and the internet’s voluminous demographic, it’s essential for advertisers to have a developing duty to create innovative ways to reach numerous consumers.  The trends of 2010 have proven themselves to be innovative ways to create accurate advertising strategies to generate new and recurring revenue. 

One of the revolutionary trends of 2010 is the precise use of new media techniques.  These techniques, most specifically online, are allowing advertisers interactive medias to help reach a broader demographic, instantaneously.  The real time advertising makes multiple aspects of advertising more efficient and user-involved: the analytics, the creativity, the social monitoring, the content creation and the publishing, are a few ways advertisers are beginning to use the internet interactively to produce a revenue.

“The proliferation of new media technologies and devices is empowering people to become their own programmers, develop their own playlists, and create personalized media portals.”

This year, as The Neilsen Company media research group says, “The proliferation of new media technologies and devices is empowering people to become their own programmers, develop their own playlists, and create personalized media portals.”  So far in 2010, we’ve seen a do-it-yourself mentality for consumers, so publishers have creatively established new ways to be found and advertisers have renovated their marketing strategies to get ahead of the competition.   

Another tested trend in 2010 has been the rebirth of valuable content in advertising.  Solid content is once again being used as a vigilant advantage to the marketing strategies that are reaping the benefits of both the impact and retention of consumers. 

The trends of 2010 are quickly evolving to compensate for the slowly improving economy, as consumers are becoming more apt to purchase products that are found and easily researchable online.  In the last few months of the year, adapt to the needs of the new tech-savvy consumer while preparing for the interactive innovation 2011 will bring.