Business information written specifically for newspaper advertising departments

Honor Veterans in Your Advertising This Memorial Day

Get together and collaborate with local businesses and organizations to make the most of this Memorial Day weekend. It’s the perfect opportunity to host events for veterans and their families.

Memorial Day falls on May 28 this year, and it’s important you and your ad department do your part to show gratitude for the sacrifices made by veterans in your area. Get together and collaborate with local businesses and organizations to make the most of this Memorial Day weekend. It’s the perfect opportunity to host events for veterans and their families. Be sure to put a great amount of consideration and thought into your ads for this holiday, because it’s a day to remember those who have served and honor their dedication to the country. Ensure that your ads are both appropriate and respectful. Here are some suggestions to get you started.

1. Memorial Day-Themed Ads

Approach local businesses about advertising for the weekend. Ask them to advertise in the paper with Memorial Day-themed ads. These advertisements could include military and patriotic images like flags and stars. You could also suggest that restaurants and shops offer discounts to veterans who bring the ad with them. It’s a simple, but great, way to show appreciation for our service men and women.

2. Memorial Day Parade

Many towns host Memorial Day parades. Find out if there is one happening in your area and get involved! There are many advertising opportunities in parades, including selling banner advertisements to local businesses. Your department could also contact local dealerships about lending one of their best cars for the parade. It’s a great way to boost participation and excitement for the parade, while also allowing local dealerships the opportunity to show off their best products.

3. Host a Picnic or Barbecue

Memorial Day marks the beginning of summer. Consider honoring veterans and celebrating the warm weather by hosting an outdoors event. Picnics and barbecues tend to be a beloved celebration of Memorial Day weekend. Ask local restaurants to cater an outdoor picnic at one of your community’s most scenic parks. Barbecues and picnics also offer the possibility of fun outdoor activities, like eating contests or three-legged races.

4. Organize a 5K

Organizing a 5K is another great community event for Memorial Day Weekend. Ask local businesses to sponsor the race and charge participants an entry fee.  You could then donate proceeds to a charity for soldiers or veterans.

5. Plan an Arts Festival

Celebrate Memorial Day by giving your community to do all weekend long by showcasing local talent with an arts festival. Include booths featuring local artists and a stage for live music. While attendees peruse the arts and crafts, they will also be able to enjoy the best of the local music scene – it will also offer an outlet for some relaxation when they’re tired from being on their feet all day. Make sure to provide plenty of food and drinks to sustain visitors the entire day. Offer booth sponsorships to potential advertisers. You could also consider partnering with the local radio station to broadcast the concert live. This will give advertisers dynamic ways to get their name out to the community. Offering a weekend full of diverse activities is a great opportunity to celebrate local talent in the community as well as honor local veterans.