Business information written specifically for newspaper advertising departments

Hiring for Attitude

The crux of Nathan’s argument: You need to sell culture, hire for attitude and train skills. He encouraged newspapers to embrace this concept. A successful business relies on the having the right people to do the job.

One of the key principles in Arte Nathan’s “Managing Your Boss — Mastering Change — The Power to Lead” was the importance of hiring the right people. Along with breaking new ground in recruitment advertising, he developed a controversial screening test to weed out applicants. The crux of Nathan’s argument: You need to sell culture, hire for attitude and train skills. He encouraged newspapers to embrace this concept. A successful business relies on the having the right people to do the job.

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