Business information written specifically for newspaper advertising departments

Give Your Community a Voice

Using your credibility to foster philanthropy
This bolsters both your credibility, and can help you reap the benefits when another organization and attraction team up.

As I was driving to work today, I heard an interesting bit that, although over audio, could be implemented in you community with your newspaper to increase awareness. This advertisement, which was actually more of a conversation, used the partnership of a local housing non-profit with a seasonal attraction. Proceeds from the attraction (a haunted house that I would totally visit were it not for the subsequent and guaranteed nightmares) went to the housing non-profit, to both bolster their funds as well as raise awareness for their organization. This partnership — to promote both the attraction and the organization through the news media — is a great way kill three birds with one stone, so to speak.

First, you are able to be instructive by telling community members about fun things to do this season and give them information if they are facing any of the problems the organization you are promoting addresses. This bolsters both your credibility, and can help you reap the benefits when another organization and attraction team up. Also, you can help with the attraction, and possibly gain more advertisers through your partnership with them.

This also helps out the organization. Many non-profits lack the advertising budget that retail establishments in your area have, but they do a service to the community. By giving them advertising space, you are helping enable a beneficial program that turns citizens in need into productive community members.

Lastly, you are able to advertise for an attraction or event that is sponsoring a philanthropic organization in your community. The money that they could have spent on advertising around town can be used to help others, especially if you are able to work this ad package in at a discounted rate. If people go to the attraction and spend money, you will likely have an advertiser for years and years to come.

All of these are great reasons why you should look for philanthropic organizations in your community, and find ways to promote them, either through events or print space. You’ll likely stumble on a local business or attraction that wants to help, and maybe get some discounted advertising in the process.