Business information written specifically for newspaper advertising departments

Five Secrets of High-Performance Ad Departments

In addition to the basics of operating an advertising department (staffing, administration, account assignments, sales goals, technology procedures, etc.), there are other things that successful publications do to boost effectiveness. Let's take a look at five.

In addition to the basics of operating an advertising department (staffing, administration, account assignments, sales goals, technology procedures, etc.), there are other things that successful publications do to boost effectiveness. Let's take a look at five:

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