Business information written specifically for newspaper advertising departments

Five SECRETS of High-Performance Ad Departments

The industries best kept secrets, revealed
In addition to the basics of operating an advertising department, there are other things that successful publications do to boost effectiveness.

In addition to the basics of operating an advertising department (staffing, administration, account assignments, sales goals, technology procedures, etc.), there are other things that successful publications do to boost effectiveness. Let's take a look at five:

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