Business information written specifically for newspaper advertising departments

Discover New Revenue

Creative advertising for October
In addition to your traditional Halloween advertising, we have gathered a couple of October holidays that could also provide some new revenue opportunities for you ad department and spur some lively events for your community.

This October, your ad department will undoubtedly offer some spooky, Halloween-themed advertising. While Halloween events, deals and discounts are a surefire way to boost revenue, why not think outside of the box this year? In addition to your traditional Halloween advertising, we have gathered a couple of October holidays that could also provide some new revenue opportunities for you ad department and spur some lively events for your community.


 Columbus Day


October 8, 2012

What it is:

Columbus Day is the national holiday celebrating the anniversary of Christopher Columbus’ arrival in the Americas on Oct. 12, 1492. It was recognized as a federal holiday in 1937 and has been celebrated annually on the second Monday of October since 1971. The U.S. Postal Service, many federal and government offices and school districts close for the observance of Columbus Day.

How to make money:

Since many schools and offices are closed for the day, Columbus Day is a great opportunity to plan an event for your community! Organize a scavenger hunt so kids can get in the spirit and celebrate the act of discovery. Along the way, you can include historical facts about Christopher Columbus and his journey to the Americas, making the event an educational, but also fun way to spend their day off. Turn to your advertisers for sponsorships by offering to make them a spot where an item on the scavenger hunt list will be found. Make sure to ask a local bakery or eatery to cater snacks and beverages to keep spirits up. This is a great way to demonstrate a care for our country’s history!


Sweetest Day


October 20, 2012

What it is:

Often confused for a second Valentine’s Day, Sweetest Day was founded by Herbert Birch Kingston in Cleveland, OH in 1922. This day is set aside to recognize and celebrate all of the people in your life that make you happy, whether it’s a spouse, relative, friend or co-worker. Kingston worked at a candy company and often sought to bring happiness to others by way of candies and desserts. Consequently, Sweetest Day is often celebrating by distributing sweets to loved ones.

How to make money:

Promote Sweetest Day in your community this year by bringing the elements of its foundation to your newspaper. Partner with local candy stores and floral shops to offer a delivery service to patrons in return for a great advertising opportunity. Ask readers to celebrate Sweetest Day by ordering candies and flowers for the people in their lives that make it special. The stores could offer pick-ups for the orders, or even offer a door-to-door delivery service for an added fee. Your newspaper could further highlight the holiday by creating a user-generated special section. Ask readers to write in about a special person in their life and what they have done to contribute to their happiness. Print the best entries in the paper and offer rewards in the form of gift cards to local restaurants and businesses.