Business information written specifically for newspaper advertising departments

A Different Kind of Valentine’s Day

Valentine's Day is now not just a day for the taken, but rather a day for everyone to indulge a little more than normal.

Everyone has their individual perspective on Valentine’s Day, to some it is a commercialized day to catalyze Hallmark sales, and to others, it is a day to love your sweetie more than the other 364 days of the year. However, in recent times, there has been a societal shift toward celebrating Valentine’s Day in a different, more inclusive fashion. Valentine’s Day has largely changed toward being a holiday where friends can do something special as a large or small group. Girls can have a girls’ night out, and guys can have a few extra beers while watching the game. Essentially, Valentine’s Day is now not just a day for the taken, but rather a day for everyone to indulge a little more than normal.

Variety is the spice of life, and it’s a great way for newspapers to publicize their clients and captivate their audience in a fun and unique manner. Here are some ideas on how you can celebrate an alternative Valentine’s Day:

Food Festivals: Invite all of the local restaurants in town to set up booths at a common venue, and ask them each to make a few samples of some of their popular dishes. Individuals can then walk around the different booths and sample a variety of dishes, which would collectively add up to a full meal without having to commit to a single restaurant. Customers may end up going to restaurants they may not have on their own, exposing them to new types of cuisine they may have been to afraid to try before. Also, this is a great opportunity for restaurants to advertise their food in an interactive method.

Outdoor Movie Screenings: With spring just around the corner, it’s time to ditch the indoor movie theater and try something a little more creative. At a local park or large outdoor area, set up a large projector for an outdoor movie screening. Choose a family friendly movie that is appropriate for all ages, or maybe something romantic to embrace the sentiment of the holiday. Set up chairs or simply have people sit on blankets while watching the movie. Allow businesses to sponsor the event, and run commercials so viewers can see who in their community helped make this movie night happen. This is the perfect way to market to the community while offering them something fun this holiday season.

Live Music and Drinks: Every town has local bands that want to perform to new, larger and more diverse audiences. Give these underground bands a chance to be seen at minimal expenditure at your end; direct costs would include the fee the band charges and renting a venue. To make this even more enjoyable, invite local bars, breweries and wineries to set up booths or tents that sell drinks during the show. This will embrace a classic tradition everyone will enjoy – live music and drinks

While Valentine’s Day is traditionally a romantic holiday that couples can enjoy together, it is important to remember that more people than ever are taking advantage on an opportunity to celebrate, even if they are not celebrating a romantic relationship. This is a prime opportunity to showcase your clients and catalyze advertisement sales in the newspaper by collaborating with local businesses to deliver strategic event marketing. Be open to new ideas and allow your business to grow and be seen as a fun and competent component of your newspaper.