Business information written specifically for newspaper advertising departments

Banking on the Blog

Using blogs to capitalize on the technology-crazed marketplace
With technology everywhere, how do you turn the craze into cash? You find the users—build the relationships, get seen, be heard and make the money.

If you’re in sales, you already know that it’s far from a 40-hour a week job.  Sales is about getting seen, being heard, building relationships and ultimately, making money.  Luckily, we live in “generation gadget” where technology is creeping its way into each aspect of sales, marketing, advertising and pretty much every other facet of everyday life.  So with technology everywhere, how do you turn the craze into cash? You find the users—build the relationships, get seen, be heard and make the money.  


Social networking sites like Facebook and Twitter are part of everyday vocabulary, why not use that to your advantage? There are so many different ways to publicize your sales using social networks; it’s a constant revolution of promotion.  

People want to buy from those they know.  With the blog you’re promoting yourself, almost as much as your publication. Many publications already have Facebook or Twitter accounts to promote the publication, make one individually to compliment the company.

Blogging, in particular, can promote your product, while gaining followers, and putting personality into the sale.  People want to buy from those they know.  With the blog you’re promoting yourself, almost as much as your publication. Many publications already have Facebook or Twitter accounts to promote the publication, make one individually to compliment the company. Why should the advertisers buy from you? What makes you so special? With blogs, you can show them.

Give creative examples of former sales.  Show your followers what you’ve done, and what you can do.  But don’t get stuck in a rut, put up multiple examples that evoke different emotions for different situations in advertising—target your audience but don’t make that limit yourself.  Make a website with a more extensive collection of your talents and promote it on your blog.  The networking can create a community for your site in order to promote it.

Create a discussion section on the blog where you can describe about your publication.  Include demographic information, success stories, newspaper readership rates and information, advertising tips, videos, photos, graphics and links to your url. Write (or snag one of ours—with accreditation, of course) an article and include your link on it.

Come up with your own ideas to promote on social networks.  Infogle.com says, “Don’t be constricted enough in thinking that social networking sites are just for text writing—you can embed various promoting materials related to your site on it” in their article “Promotion Tip on Social Networking Sites”.  Take the risk to be creative on social networks and blogs, making money using the blogs relates directly to your audience.  And, remember, technology is constantly changing and evolving, be a contributor to the change, think of unique ways to promote.  

A few things to be wary of when using social networking, do not get caught up in it, it is a tool to help you gain prospects, and it shouldn’t consume all of your time taking you away from finding those people.  Take the time to update it multiple times within a day, and comment on your publication’s site—just to gain a broader audience, but avoid getting distracted, do your task and get off, have a formal social media strategy to make you money.