Business information written specifically for newspaper advertising departments

Amazon Offers Sunday Delivery in New York City and Los Angeles

Immediacy over the weekend was one of the last remaining benefits of shopping at brick-and-mortar shops in lieu of ordering online. Without it, local retailers will have even more difficulty competing with retail conglomerates like Amazon.

Recently, online retailer Amazon added Sunday deliveries in two major U.S. cities to its offerings. In a partnership with the U.S. Postal Service, Amazon began Sunday deliveries in New York City and Los Angeles in mid-November. It hopes to expand Sunday deliveries to Dallas, Houston, New Orleans and Phoenix within the next year.

As a result, Amazon now delivers packages from its warehouses — located all over the country — to U.S. Postal Service locations either on Saturday evening or Sunday morning to be delivered on a day most Americans aren’t used to receiving mail. To top things off, Amazon’s Sunday deliveries come at no extra cost to its customers. Simply put, if your package is en route to you, it will no longer be delayed on Sundays. For impatient consumers, who don’t want to wait an entire weekend for their orders, this is a game changer. For local retailers, it’s another blow to their business.

Some have called out Amazon and its faster-than-ever delivery options as a detriment to local businesses, whose presences are an asset to their communities. Immediacy over the weekend was one of the last remaining benefits of shopping at brick-and-mortar shops in lieu of ordering online. Without it, local retailers will have even more difficulty competing with retail conglomerates like Amazon.

For the Postal Service — which has been struggling and even momentarily suggested ceasing Saturday deliveries in order to cut costs — the new partnership means a boost in revenue. But their gain is potentially your clients’ loss.

This makes your guidance as an advertising resource and expert an absolute necessity to your retail clients. We recommend encouraging your clients to offer free shipping and in-store deals.

We also think it’s important to discuss branding with your clients. Some shoppers are cognizant of the struggle of local businesses and its impact on their own communities; some need to be reminded. Help your clients brand themselves as beacons within their towns. Your clients’ services go beyond what they sell. They help contribute to the overall growth and well-being of their communities. Convey that through your clients’ advertising, and readers will be reminded of the importance of shopping locally.