Business information written specifically for newspaper advertising departments

Advertising Flight Schools

The airline industry was hit hard by the U.S.’ recession which was declared “recovered” as of September. Even still, the need for travel, due to business or pleasure, has shown no decline. In fact, flight schools are becoming even more predominate throughout the country.

Amid the unstable economy, the rising fuel costs and the regulatory issues, the demand for pilots worldwide still shows no sign of stumbling. The airline industry was hit hard by the U.S.’ recession which was declared “recovered” as of September. Even still, the need for travel, due to business or pleasure, has shown no decline. In fact, flight schools are becoming even more predominate throughout the country.

I had the opportunity to speak with a flight instructor at Aviation Adventures in Virginia to talk about advertising techniques their new marketing strategy includes, and how you can begin to incorporate flight schools into your advertising sales.

Sean Aldridge, a full-time flight instructor with Aviation Adventures, offered a look inside the industry, and put to rest many misconceptions. There are many reasons why one would have a desire to fly, even if they’re unaware of those reasons.  It is your job, as the advertising rep, to help the flight school communicate with the public.

“It’s a liberating experience to be in control [of an airplane],” Aldridge says.  He explains the needs his students have for learning to fly. “They fly to shorten long trips. It’s both practical and time conscious for business.” He continues, “They can conduct business faster” and ease vacation traveling.

Aldridge also dismissed one of my personal concerns of flight school; you can make flying fit your budget. It is commonly understood that flying is a hobby made for the wealthy. However, while there is some cost involved in flying, it can be customizable for your budget. “It’s not cheap, but it’s definitely not expensive” he says.

Aviation Adventures is currently working on a marketing strategy that will outreach farther than the simple word-of-mouth tactic they’re currently using. The plan is incorporating several articles about the school, as well as advertisements that portray their slogan: “The Flight School Pilots Love.” I also spoke with him about creating newspaper-produced mini-magazines that accompany the newspaper to spread more information, faster.

Flight school can be more than just a hobby; Aviation Adventures also produces quality careers in flight. And, commercial pilots can earn up to $150,000 annually. Use these qualities to help the school bring in new students.

When you are approaching flight professionals, have a customized plan to advertise their school. Talk to the school about running events at the airport, like an air show or even a cook-off! Spread awareness that the school is there and the opportunities are abundant.